Posts tagged Communication Studies

MACS Internship Panel – Dayle Maas

internship panelA Communication Studies major can lead to a wide variety of career opportunities stemming from advertising and marketing to public relations to broadcasting and journalism. On Monday, February 15, MACS hosted an Internship Panel Event consisting of six Executive Board Members who presented on their past summer internships related to industries within the Communications field. The panel provided advice on the application and interview processes, explained day-to-day internship tasks, and shared helpful tools on landing the perfect internship.

Mallory Bodker: Jackson Spalding
Mallory, a sophomore, interned at Jackson Spalding, a marketing communications firm in Atlanta, Georgia. Her focus was on event planning for Toyota, but she also worked with Delta, Chick-fil-a, and Coca-Cola. As an event planner intern, Mallory coordinated with restaurant caterers, decor experts, audio/visual experts, and many other professionals to piece together the details of a couple events. Mallory also was able to explore other areas within Jackson Spalding such as writing press releases, gaining experience with Microsoft Excel, learning about the brainstorming process, and sitting in on a client photoshoot. Mallory’s biggest piece of advice is to use your connections. She says not to be ashamed to reach out to friends or family about internship inquiries or advice; more times than not they want to help and will have suggestions!

Andrew Fridenberg: Faith Maxwell
Andrew, a sophomore, interned at Faith Maxwell, a graphic design studio with a focus on website design and brand marketing. Andrew focused on the marketing of business and researching potential clients for Faith Maxwell. As a freshman applying for summer internships, Andrew was determined to apply to as many as possible even if companies were looking for juniors or seniors. He found his place for the summer at the small graphic design studio and now suggests to others to not dismiss companies just because they are smaller. He sees many pros to small companies, such as hands on experience, being able to see the real effects of your work, and ultimately feeling a sense of value in the company because of your efforts. Andrew also highlights the importance of a cover letter during the application process as it gives a quick insight into your enthusiasm, writing skills, and personality.

Hannah Schiff: NBCUniversal
Hannah, a senior and the president of MACS, interned at NBCUniversal the summer between her sophomore and junior years. Hannah’s application and interview process was lengthy, but she was determined to continuously follow-up and stay in contact with NBCUniversal throughout the process. Eventually, it was because of a follow-up email that led recruiters to see her determination and offer her the internship. Hannah’s daily responsibilities included attending meetings, writing recaps, doing research, and creating content for galleries. Some highlights of her summer included The Biggest Loser Press Day and pitching ideas for a show called A to Z. Through the NBCUniversal Internship Program, Hannah was exposed to informational interviews, career development workshops, and intern bonding events. She says her experience at NBCUniversal helped her learn what to do when she makes a mistake and how to ask for help; two important lessons for any internship.

Sarah Schuman: Starcom Mediavest Group
Sarah, a senior, interned at Starcom MediaVest Group, a full-service media planning and buying agency with clients such as Kraft, Kellogg, and Wrigley. Sarah first had an informational interview with a recent U-M graduate who was on the Starcom search team. From there, she utilized the U-M Career Center for cover letter and resume help. She recommends taking the time to answer application questions and writing your cover letter as it helps the company get the best sense of who you are and what team to place you on. Sarah also recommends preparing for interviews by researching the company, the different areas of the company, recent case studies, and what differentiates the company from others. Throughout Starcom’s internship program, Sarah met with supervisors to establish goals and met weekly to discuss the progress of those goals. From these evaluations, Sarah learned the importance of problem solving and asking questions.

Sarah Scott: Merit
Sarah, a senior, was an Events and Promotions Intern and Social Media Intern at Merit, a fashion brand founded by U-M alumnus David Meritt. Merit donates 20% of purchases to fund college scholarships. Through Sarah’s internship, she researched marketing techniques for events, developed ideas for events, and then presented those events at the end of her internship. She also ran Merit’s Twitter account and ran analytics to measure engagement. From her internship at Merit, Sarah learned about the value of taking initiative and the value of open communication. Like Andrew, Sarah also loved her experience at a small company, as well as being able to contribute to such a worthy cause.

Leah Shepherd: Your:People LLC
Leah, a senior, interned at the public relations firm Your:People LLC in Southfield, Michigan. Your:People focuses on public relations, business development, and speaking engagements. Through Leah’s application and interview process, she learned the importance of knowing the difference between public relations, marketing, and advertising, and she also recommends doing research prior to your interview. After the interview, she suggests following up with an email, hand written thank you note, or both! Leah’s daily tasks varied, but included creating media lists, contacting press, creating social media plans, and preparing for client interviews on radio and television; she loved that each day was different. At Your:People, Leah learned interns aren’t expected to know it all from day one and learning is a part of the process, which means asking questions is important to the process!

Panelists at the event.

Panelists at the event.

MACS’ Internship Panel was filled with great advice for all stages of the internship process. From graphic design and marketing to the entertainment industry to public relations, the variety of internships shows the vast possibilities a Communication Studies major can pursue.

Communication Studies Fall Convocation Confirmed Comm Is The Place To Be – Morgan Cullen

With midterms picking up and fall recruiting in full swing, many students are trying to decide on which major or career path is right for them. Attendees of the Communication Studies Fall 2015 Convocation would enthusiastically report the answer is Comm.

The Communication Studies department welcomed newly declared majors with Pizza House, new Communication Studies T-Shirts, and the opportunity to network with department leaders, GSIs, professors, and fellow students. It was refreshing to hear from department leaders and distinguished faculty that Comm is a coveted major that often ensures recent graduates a competitive advantage in the job market.

Chair Coleman and Roni Stein, an executive member of MACS, participating in the "Go Blue" chant

Chair Coleman and Roni Stein, an executive member of MACS participating in the “Go Blue” chant

The event opened with a rowdy, interactive “Go Blue” chant from new Communication Studies Department Chair, Robin Coleman. Her encouraging speech reminded all the newly declared Comm students of the “world-class education” we are receiving “right here, right now.” Coleman described Comm students at the University of Michigan as critical thinkers and advocates for change who are continuously “busting stereotypes wide open.” She went on to discuss many successful Comm Studies alumni, like Jane Viventi of Riot Games, and encouraged us to continue to be leaders and elicit change.

Next, Associate Chair Professor Harrison approached the podium. Professor Harrison highlighted three critical skills for the workplace that the Communication Studies major helps develop:

1. Literacy: not just reading, but also the ability to read deeper into messages

2. Numeracy: understanding how to unpack arguments in media messages

3. Ecolacy: the ability to see the whole picture as well as how all the components work together to compose that picture

Harrison went on to outline communication studies career paths and their corresponding classes within the department; these suggestions are listed on a handout students can pick up from Comm department at any time. She ended by explaining the heavy reliance on media citizens have today. This reliance, according to Professor Harrison, makes Comm students a hot commodity in the job market.

Last to speak was Hannah Schiff—the President of the Michigan Association of Communication Studies (MACS). Hannah highlighted how helpful MACS has been to her professional development and encouraged all Comm students to get involved. From recruiting events to professional development events like Resume workshops, cover letter reviews, and LinkedIn seminars, there is a MACS event for everyone. Whether you are a Comm student or any rising professional MACS has something to offer. Schiff called the students to follow MACS and the Comm Department on social media for updates.

MACS
• Instagram and Twitter: @MACS_umich
• Facebook & LinkedIn:”MACS: Michigan Association of Communication Studies”
Comm Department
• Twitter: @UM_CommStudies
• Facebook: “University of Michigan Department of Communication Studies”
• LinkedIn: University of Michigan Communication Studies

After the speeches concluded, Comm Department Faculty distributed the new Communication Studies T-Shirts and the pizza party ensued! An array of Pizza House pizzas, desserts, and drinks were gobbled up as students mingled with professors, GSIs, and department leaders. From expressing gratitude for excellent Comm studies curriculum to chatting about favorite hobbies, the room was abuzz.

Declared majors and faculty attended the event

Declared majors and faculty attended the event

Faculty handing out t-shirts to students

Faculty handing out t-shirts to students

Alissa’s Post-Internship Advice & Appreciation of her Comm Studies Major

Alissa Ranger_DominosIt wasn’t until after my internship this past summer at Domino’s Pizza that I really learned to appreciate being a Communication Studies major.  You sit in hours and hours worth of lectures and cross your fingers hoping that all of this time, money, and hard work will pay off in the real world.  Well, breathe a sigh of relief my fellow Communications concentrators because I am confident now that a Communication Studies degree will help set you up for success in the workplace.  READ MORE »