Posts tagged MACS

MACS Internship Panel – Dayle Maas

internship panelA Communication Studies major can lead to a wide variety of career opportunities stemming from advertising and marketing to public relations to broadcasting and journalism. On Monday, February 15, MACS hosted an Internship Panel Event consisting of six Executive Board Members who presented on their past summer internships related to industries within the Communications field. The panel provided advice on the application and interview processes, explained day-to-day internship tasks, and shared helpful tools on landing the perfect internship.

Mallory Bodker: Jackson Spalding
Mallory, a sophomore, interned at Jackson Spalding, a marketing communications firm in Atlanta, Georgia. Her focus was on event planning for Toyota, but she also worked with Delta, Chick-fil-a, and Coca-Cola. As an event planner intern, Mallory coordinated with restaurant caterers, decor experts, audio/visual experts, and many other professionals to piece together the details of a couple events. Mallory also was able to explore other areas within Jackson Spalding such as writing press releases, gaining experience with Microsoft Excel, learning about the brainstorming process, and sitting in on a client photoshoot. Mallory’s biggest piece of advice is to use your connections. She says not to be ashamed to reach out to friends or family about internship inquiries or advice; more times than not they want to help and will have suggestions!

Andrew Fridenberg: Faith Maxwell
Andrew, a sophomore, interned at Faith Maxwell, a graphic design studio with a focus on website design and brand marketing. Andrew focused on the marketing of business and researching potential clients for Faith Maxwell. As a freshman applying for summer internships, Andrew was determined to apply to as many as possible even if companies were looking for juniors or seniors. He found his place for the summer at the small graphic design studio and now suggests to others to not dismiss companies just because they are smaller. He sees many pros to small companies, such as hands on experience, being able to see the real effects of your work, and ultimately feeling a sense of value in the company because of your efforts. Andrew also highlights the importance of a cover letter during the application process as it gives a quick insight into your enthusiasm, writing skills, and personality.

Hannah Schiff: NBCUniversal
Hannah, a senior and the president of MACS, interned at NBCUniversal the summer between her sophomore and junior years. Hannah’s application and interview process was lengthy, but she was determined to continuously follow-up and stay in contact with NBCUniversal throughout the process. Eventually, it was because of a follow-up email that led recruiters to see her determination and offer her the internship. Hannah’s daily responsibilities included attending meetings, writing recaps, doing research, and creating content for galleries. Some highlights of her summer included The Biggest Loser Press Day and pitching ideas for a show called A to Z. Through the NBCUniversal Internship Program, Hannah was exposed to informational interviews, career development workshops, and intern bonding events. She says her experience at NBCUniversal helped her learn what to do when she makes a mistake and how to ask for help; two important lessons for any internship.

Sarah Schuman: Starcom Mediavest Group
Sarah, a senior, interned at Starcom MediaVest Group, a full-service media planning and buying agency with clients such as Kraft, Kellogg, and Wrigley. Sarah first had an informational interview with a recent U-M graduate who was on the Starcom search team. From there, she utilized the U-M Career Center for cover letter and resume help. She recommends taking the time to answer application questions and writing your cover letter as it helps the company get the best sense of who you are and what team to place you on. Sarah also recommends preparing for interviews by researching the company, the different areas of the company, recent case studies, and what differentiates the company from others. Throughout Starcom’s internship program, Sarah met with supervisors to establish goals and met weekly to discuss the progress of those goals. From these evaluations, Sarah learned the importance of problem solving and asking questions.

Sarah Scott: Merit
Sarah, a senior, was an Events and Promotions Intern and Social Media Intern at Merit, a fashion brand founded by U-M alumnus David Meritt. Merit donates 20% of purchases to fund college scholarships. Through Sarah’s internship, she researched marketing techniques for events, developed ideas for events, and then presented those events at the end of her internship. She also ran Merit’s Twitter account and ran analytics to measure engagement. From her internship at Merit, Sarah learned about the value of taking initiative and the value of open communication. Like Andrew, Sarah also loved her experience at a small company, as well as being able to contribute to such a worthy cause.

Leah Shepherd: Your:People LLC
Leah, a senior, interned at the public relations firm Your:People LLC in Southfield, Michigan. Your:People focuses on public relations, business development, and speaking engagements. Through Leah’s application and interview process, she learned the importance of knowing the difference between public relations, marketing, and advertising, and she also recommends doing research prior to your interview. After the interview, she suggests following up with an email, hand written thank you note, or both! Leah’s daily tasks varied, but included creating media lists, contacting press, creating social media plans, and preparing for client interviews on radio and television; she loved that each day was different. At Your:People, Leah learned interns aren’t expected to know it all from day one and learning is a part of the process, which means asking questions is important to the process!

Panelists at the event.

Panelists at the event.

MACS’ Internship Panel was filled with great advice for all stages of the internship process. From graphic design and marketing to the entertainment industry to public relations, the variety of internships shows the vast possibilities a Communication Studies major can pursue.

MACS: It’s A Wrap! – Diana Chen

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It’s a wrap! Although finals week has quickly approached and students are in full throttle survival-mode, we would like to take the time to reflect on some of the incredible events put on by the Michigan Association of Communication Studies (MACS). This semester, MACS has focused on providing students with a concrete understanding of what a degree in Communications can offer. Doing so, the student-run organization emphasized three main components: Education, Recruiting, and Industry.

Education:

One important component of MACS is working to provide students with educational support and assistance throughout their professional development. This semester we kicked off our first resume-building workshop: Resume 101. This event targeted underclassmen in need of basic resume help as well as upperclassmen seeking to improve and rework their existing resumes. Students from all years and educational concentrations attended as MACS’ Education Committee delivered a detailed presentation on formatting, word choice, and other helpful tips. At the end of the workshop, students stayed behind as MACS officers sat down and helped review their resumes. Next semester MACS plans on conducting more education-centered events such as cover letter writing and LinkedIn workshops.

Recruiting:

This past semester MACS has offered various recruiting events, including one of the top public relations firms in the world, Weber Shandwick, as well as Target, one of the nation’s top retailers. Representatives from Weber Shandwick’s Detroit office presented to students about the company, their work, the company’s senior internship position, and provided networking opportunities for students. Target also paid MACS a special visit prior to the Fall Career Fair and delivered a detailed presentation specifically for communication students about internship opportunities at Target’s headquarters in Minneapolis. Both of these events were great opportunities for students to learn more about both companies in a relaxed, comfortable atmosphere where they could ask personalized questions and speak directly with recruiters. MACS is dedicated to providing additional recruitment opportunities throughout the upcoming semester!

Industry:

Finally, one of the aspects MACS prides itself on is providing students with an array of industry-relevant events that can inspire students to explore the variety of possibilities communication studies can provide. This semester we invited guest-speaker Marcus Collins, the Senior Vice President of Doner, a full-service performance-driven advertising agency that has built on its strong creative legacy to create a truly modern, integrated creative network with offices in Detroit, Cleveland, London and Los Angeles to present on creative marketing. Marcus has worked with clients such as JC Penney, FIAT Chrysler, Coca-cola, and the UPS Store. He also worked on digital marketing strategy with Beyonce. Collins is an alumnus from the University of Michigan with a background in engineering and business. Collins delivered a keynote presentation on his knowledge and expertise towards strategic branding in the digital advertising industry.

These highlighted events are just several of the engaging events MACS has put on, and offers a glimpse at the exciting opportunities put on through the Communication Studies Department. Next semester we have an exciting schedule of events for students to attend so stay tuned!

Don’t forget to follow MACS and the Comm Department’s social media handles to stay up to date with MACS events and opportunities!

MACS
• Instagram and Twitter: @MACS_umich
• Facebook & LinkedIn:”MACS: Michigan Association of Communication Studies”

Comm Department
• Twitter: @UM_CommStudies
• Facebook: “University of Michigan Department of Communication Studies”
• LinkedIn: University of Michigan Communication Studies

Weber Shandwick event

Weber Shandwick event

Marcus Collins event

Marcus Collins event

Join MACS, the Michigan Association of Communication Studies! – Jordan Gavens

macs 2As the semester is quickly underway, students may be trying to figure out what clubs to join on campus. Usually a few thoughts commonly come to mind: “What clubs match my interests?” “Where can I go to seek professional and career driven advice?” “How can I meet other students similar to myself?” Well, by attending the Michigan Association of Communication Studies Mass Meeting on Monday, September 21 (6:30pm in NQ Space 2435), students will quickly find that this organization provides many of the qualities they seek in a club on campus.

The Michigan Association of Communication Studies, commonly referred to as MACS, is a student-run organization supported by the Communication Studies department that helps students explore career opportunities in communications related fields. By hosting numerous recruiting and networking events with leaders in the retail, marketing, advertising, public relations, and journalism industries, MACS has shown students how their academic experiences can translate into the real world. Additionally, MACS helps students explore the Communication Studies degree by providing advising resources, allowing students to gain assistance and advice on a diverse array of topics including Communications courses, professors, and requirements.

MACS has established itself as one of the leading clubs on campus for recruiting and networking events. Over the past few years, hundreds of Michigan students have attended MACS events hosted by some of the country’s most successful and profitable businesses and agencies. Past companies include Domino’s Pizza, Walgreens, Steve Madden, Trunk Club, David Yurman, Eisbrenner PR, Starcom, and W Magazine to name a few.

Not a Communications major? No worries – MACS events are open to everyone! At the Mass Meeting, MACS executive board members will speak on the requirements to be considered an official member, talk about some of the exciting upcoming events, and expand on the resources they can offer to their members. The anticipation is building on campus for students waiting to hear what recruiters will be hosting an event with MACS this year. To let you in on the secret, students can expect a visit from Target’s recruiting coordinator to hear about what it is like to work at one of the world’s leading retailers and the internship and job opportunities available at their headquarters. Additionally, Weber Shandwick, a leading global PR agency will be coming by campus anxiously waiting to meet MACS members as well.

So what can a student gain by coming to the Mass Meeting on Monday? Students can meet other students who are interested in the communication field, learn about upcoming recruiting and networking events, and get to know MACS executive board which is made up of a dozen Communication Studies majors who can provide advice on the major, internship experiences, and can answer any general questions students may have about how MACS can help prepare them for the future. So make sure to swing by North Quad Space 2435 on Monday, September 21 at 6:30 to eat some pizza, learn about the organization, and get involved on campus! Can’t wait to see you there!

Mass meeting: Monday, September 21 at 6:30 in North Quad Space 2435

Mass meeting: Monday, September 21 at 6:30 in North Quad Space 2435

2015 Communication Studies Commencement

Grads and GuestsGraduates, can you believe it?  We really did graduate.  We’ve packed up our lives here at U of M, trying to make sense of this inevitable closing chapter.  We experienced a bizarre combination of nervousness, sadness, excitement…and even sweat.  I predict that many of you have already made the painstaking and exhausting move out of your Ann Arbor housing (good-bye forever, dingy college furniture!).  And most of you, I’m sure, took time to say good-bye to faculty and friends.  I even suspect that a few of you have already started your full-time jobs – an exhilarating, yet terrifying thought.

I don’t know about you, but I’ve been spending these last couple weeks trying to overcome my serious post-grad nostalgia (Is there an official diagnosis for this?).  In my attempt to fondly remember the past, while excitedly anticipate the future, it is clear to me that Ann Arbor will always be special.  Whether it is a football game or maybe a job that draws us back, we will find ourselves revisiting our deeply rooted feelings of love, pride, and yearning for this phenomenal place.  Talk about an emotional roller coaster.

We must admit, however, we couldn’t have asked for a more perfect end to our undergraduate chapter at U of M.  We have the Department of Communication Studies to thank for this.  On May 1, 2015 we graduated and the normalcy we found in our undergraduate careers vanished.  The real world instantly greeted us with a few harsh realities: it is no longer socially acceptable to wear leggings every day, sleeping in until noon on any given day is no longer the norm, nor is it okay to arrive 10 minutes late assuming there’s a “Michigan time” grace period.  Harsh reality checks for sure.

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Some normalcy did remain on this special day.  As happens every year, the ceremony was held at the Michigan Theater — except the Michigan Theater felt a little different to us this time.  Professor and Chair of the Department, Susan Douglas, kicked-off the ceremony with a warm welcome.  Her opening remarks were insightful and certain, emphasizing the value of a liberal arts degree in addition to the media’s importance and power.  She affirmed that our liberal arts degree exposed us to diverse literature and perspectives, pressed us as critical and flexible thinkers, and refined our persuasive communication and research skills. These skills and more can only be taught through a liberal arts degree and will be crucially important as we tackle the continuing profound changes in communications technologies – technologies that grew and developed alongside us.  Douglas’ speech flawlessly encapsulated all of this and more, bringing together all of the things we had learned the past four years into perfect harmony.

0007Professor and Honors Advisor, Rowell Huesmann, introduced the Honors students: Jacquelyn Goldman, Marjorie McCurry, and Ellen Wagner.  He thoughtfully highlighted the rigorous requirements and expectations of the Honors Program – no easy feat.  At this time, he also presented the Mark Foote Distinguished Thesis Award.  This award was established in 2003 by the family of Mark Foote, a devoted University of Michigan alumnus and longtime leader in journalism.  The Distinguished Thesis Award is given to a Communication Studies undergraduate student for the most outstanding senior thesis in terms of scientific rigor and theoretical contribution.  Marjorie McCurry was the recipient of the award this year – you go girl!

 

Honors Thesis Students_ Jacquelyn Goldman, Marjorie McCurry, Ellen Wagner

Pictured: Honors Students, Jacquelyn Goldman, Marjorie McCurry, and Ellen Wagner 

I was fortunate enough to speak as president of the Michigan Association of Communication Studies (MACS) alongside my Co-EVP, Chris Beindorff.  While my speech relayed my deep love for all things U of M and hopes for my fellow graduates, Chris spoke of a hero that influenced his life and will continue to do so: his grandfather.  Both speeches expressed our appreciation of U of M and more specifically, our journeys through communications.  Together, we encouraged students to create a meaningful life, find inspiration, be excited for the next chapter, and yet never forget your memorable times at U of M: a perfect combination of looking back and looking forward.

Student speakers_ Alissa Ranger & Chris Beindorff

Pictured: Student Speakers, Alissa Ranger & Chris Beindorff

Jon Hein served as the keynote speaker at this year’s ceremony.  Jon graduated with a B.A. in Communications and History from U of M in 1989.  He first came on the scene when he coined the term “jump the shark” and created the website, jumptheshark.com, in 1997.  Jon hosts “Fast Food Mania” on the Discovery Channel Destination America and the collectibles show “For What It’s Worth” on VH1 classic.  He is also a producer on “The Howard Stern Show” at Sirius XM Radio where he has hosted a variety of programs including “The Wrap Up Show” for the past decade.  In other words, he’s a pretty big deal.

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Pictured: Keynote Speaker, Jon Hein

Although his invaluable experience through the field of communications took him all across the country, Jon asserted that Ann Arbor will forever be “home.”  He expressed his deep love for U of M, making it clear that he truly does bleed maize and blue.  With charisma, passion, and enthusiasm, he shared his successes, failures, and lessons learned.  Jon explained that he found his success through one simple equation: talent + persistence = luck.  He firmly believes that as U of M students we’ve already shown our passion to succeed, which has carried us through the past four years.  As students at this competitive university, we are already immensely talented.  Now, our task is to work hard, pay our dues, and not be easily discouraged.  This is where persistence comes in.

He recognized that it may not always be possible to land your “dream job” right away, but he urged students that with talent and persistence, you can be lucky enough to turn your passions into reality.  As Jon asserted, “This is the time in your life when you can make bold choices and go for it.” He reiterated that we need to take advantage of our time right now because it’ll never be here for us again.  “You’ll never have the freedom you have right now.  Make the most of it. Now is the time to go for it. Nothing is tying you down or holding you back,” he continued.

In our journey to “just go for it,” he recognized a few lessons he learned along the way:

  • “Always try to surround yourself with people who are smarter, funnier, and just as passionate as you are.  It raises your game.”
  • “Maintain your creative outlet.  Never let it go.”
  • “You need to be self-aware.  Don’t let your limitations hold you back.  Build upon your strengths.”
  • “Reach out to fellow Michigan graduates.”

I don’t know about you, fellow graduates, but these words will resonate with me forever.

And just like that, we graduated from the Department of Communication Studies.  As I look back at old photos, I am reminded that Jon Hein was right.  We really have had the time of our lives these past four years.  We learned, we failed, we succeeded, and we grew.  We truly lived.  But we can’t dwell in the past.  We are more alive now than ever and there is still so much to experience.  In the words of Jon Hein, “It’s okay to look back as you’re looking forward.”  You bet, Jon Hein.  I plan to do just that.

2014 Entertainment Media Career Forum Wrap-Up

Pachella with presentationOn the morning of November 14th, students gathered in the Rackham Amphitheatre for the Communication Studies department’s 9th Annual Entertainment Media Career Forum.  Like years past, this event offered the unique opportunity for students to hear from alumni currently working in the industry, meet other students interested in similar career pathways, as well as network and engage with a diverse panel. READ MORE »

First Annual Communication Studies Fall Convocation 2014

At the first annual 2014 Fall Convocation, declared Communication Studies students were presented with the opportunity to “say hello” ahead of the inevitable “goodbye” that comes around at the end-of-year graduation ceremony.

Department Chair Susan Douglas said the event was the brainchild of Professor Amanda Lotz, with the goal of providing concentrators the opportunity to network, socialize, and introduce themselves to one another.

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Alumni Connection 2014 Recap

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This year’s Alumni Connection Panel boasted six accomplished women, all graduates of the University of Michigan’s Department of Communication Studies. Students had the opportunity to hear each of the panelists speak before breaking for a networking luncheon, and returning for a Q&A session with the panelists. READ MORE »

MACS Weber Shandwick Tour

image_1On Friday March 23, a select few members of Michigan Association for Communication Studies (MACS) were fortunate enough to attend the agency tour of the global PR firm Weber Shandwick in Birmingham, MI.

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Students Tour Local 4 TV Station

This past Saturday, students from the Michigan Association of Communication Studies (MACS) took the time to enhance their knowledge of broadcast journalism by touring Detroit’s own WDIV-TV Local 4 News with award-winning meteorologist, Andrew Humphrey. While touring the studio, students learned about Mr. Humphrey’s path to broadcast meteorology as well as  about the daily operations of the station’s news department.

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Recap: MACS Event with Disney Campus Reps

On Wednesday, March 16th, MACS held an event with two Campus Representatives and one program alumna for the Disney College Program. This paid internship experience offers participants the opportunity to work in many of the different areas of Disney while also taking classes to obtain college credit. The students also participate in workshops about the company and are able to network with top executives.

The program has locations at the sites of both of Disney’s resorts, in Orlando, Florida and Anaheim, California. For more information about the Disney College Program, go to their website or contact one of the campus reps, Elizabeth Potter (elpotter@umich.edu) or Casey Krutz, a Comm major,(cmkrutz@umich.edu).

Pictured (Left to right), with department they worked in:  Liz Brick (Casey’s Corner, Food & Beverage, Magic Kingdom), Casey Krutz (Merchandise, Tomorrowland, Magic Kingdom), Elizabeth Potter (Toontown Attractions).